“Praise the virtues of the earth, that is where anything and everything is born from”
The Shiseido brand is known for its innovative concepts, attention to detail and ability to create superior products. The Shiseido WASO line, which launched in 2017 in Tokyo and 2018 in the states is a minimalistic line with a focus on incorporating Superfoods into the ingredients to help nourish the skin on a more natural level.
Superfoods make Super skin.
Superfoods are packed with a higher level of nutrition. Certain foods that are more nutritionally dense than others would fall into this category. Ginger, for example, is known for it’s antioxidant and anti-inflammatory properties. Yuzu ( a citrus fruit) is high in vitamin c and is good for brightening skin. Mushrooms are rich in vitamin D and protect skin against wrinkles and discoloration. Raw honey is a natural humectant and draws moisture to your skin. Carrots reduce skin inflammation. Tofu is a great source of Vitamin E and helps with skins elasticity. Not only are these ingredients good to eat to keep your body shinning from the inside out but they are all ingredients that can be found in the Shiseido WASO line.
The word WASO originates from a combination of two Japanese words, “WA” meaning harmony, and “SO” meaning inspiration, the WASO line combines Japanese aesthetics with nature to create exclusively formulated skincare. Inspired by the holistic and natural Japanese food tradition of Washoku – or Japanese cuisine – WASO features key ingredients selectively chosen for their purity and celebrated in their simplest forms.
Here are a few WASO line standouts.
Clear Mega-Hydrating Cream, A pure, clear cream that plumps, softens and hydrates skin for 24-hours while helping to reduce the look of pores and prevent dryness. Nourishing with Ninjin, Japanese carrot
Quick Gentle Cleanser,An alcohol-free, oil-free, soap-free, honey-gel cleanser that foams without water to remove makeup, dirt and excess oil. Antibacterial with Hachimitsu, Japanese Honey
Color-Smart Day Moisturizer Oil-Free Broad-Spectrum, An oil-free, skin brightening day moisturizer that hydrates, brightens and mattifies with SPF 30 and a tone-adapting tint. Balancing with Biwa, Japanese Loquat
Beauty Sleeping Mask, An intensive overnight mask with yuzu citrus to recharge your skin and your mind during the night. It Delivers dewy hydration to skin that has lost moisture and clarity due to stress and lack of sleep. Hydrating with Yuzu, Japanese Citrus
Purifying Peel Off Mask, A pearl-red mask powered by botanicals that peels away dirt, pollutants, and other sources of breakouts to uncover smooth, hydrated skin with fewer impurities. Purifying with Shiso, Japanese Red Basil
SEPHORA.COM Exclusive Color-Smart Day Moisturizer Broad Spectrum, A 30 SPF skin brightening tinted day moisturizer that adapts to skin’s color to enhance tone. Guards skin against harmful pollutants and improves the look of pores with long-lasting hydration that protects, nourishes and brightens skin.
SEPHORA.COM Exclusive Soft+Cushy Polisher A creamy skin-refining polish that removes impurities in an environmentally-friendly formula. The exfoliator gently polishes and clears pores to reduce the appearance of blemishes with biodegradable, plant-based cellulose granules in a whipped, tofu-like formula made from soybeans to help smooth and support the skin.
SEPHORA.COM Exclusive Fresh Jelly Lotion An oil-free, gel-to-liquid softening lotion that plumps skin and helps restore skin’s moisture by helping it lock in water.
Check out the entire Shiseido WASO line at Shiseido and at Sephora